A united action for a common goal.

Merging with the renowned Italian R&D supplier Coronet,

we keep on nurturing our commitment to sustainability, innovation, and scalability.

One of the steps of this responsible journey is marked by the development and usage

of the most advanced technologies and bio-based compounds.

Embracing progress and using low impact materials - designing products to last over time.

Golden Goose & Coronet Launch Yatay

A unique synergy, made of artisanal expertise and avant-garde vision.

A Made in Italy co-action platform for sustainable innovation.

That's what we do, by infusing our human touch in technical

cutting-edge innovation - the key element

of our impactful partnership with Coronet,

leader in the research and production of animal free, bio-based, and recycled materials.

Obtaining the best from the encounter between latest technologies and clients’ experience,

the aim of this investment is to create innovation and provide positive social and economic impact,

all while maintaining the lowest environmental footprint.

This partnership will allow continuous testing phases, directly verifying the results on our products,

collecting our Golden Lovers' opinions,

and subsequently letting the innovation become available for other luxury players. 

Our Renewable Materials

The materials chosen for this collaboration are vegan, animal free, and handcrafted in Italy - top-notch on the market.

Once combined, they give the opportunity to build a scalable commercial industry for developing

the bio-based materials on the market: the cradle of every new and ambitious project with minimal environmental impact.

Looking toward a responsible and sustainable future: Yatay equals innovation, a new revolutionary trademark of animal free, non-food derived

bio-based fabric - YatayTMB.

The perfect combination of green technical performance and cutting-edge aesthetics.

This is our step forward - to create a better future, for everyone.

Yatay Model 1B Sneaker:

Concrete Progress

From vision to facts: our Yatay Model 1B Sneaker is

the celebration of Yatay's innovation.

Produced using recycled and bio-based materials,

it ensures a long-lasting lifecycle and a low impact on the environment,

enclosing within itself the key to access our sustainable actions -

and bring new life on our planet.

A new Co-Action:

when artisanal tecnique and innovation come together


There is no innovation

without people