Golden Goose's commitment to sustainability

12.06.2024

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Sustainability is core to our identity

Our commitment to sustainability has been at the core of the brand since its small-scale beginning in the Italian town of Marghera, near Venice, in the year 2000.

Ever since we have strived for a mindful and socially conscious approach across the board - from the choice of suppliers and environmental practices to employee relations and customer care.

Investing in sustainable growth has ensured a positive impact on our local communities and broad spectrum of stakeholders, while our Golden Ecosystem has kept up with the pace of change.

As a small artisanal studio that has grown into a global brand with over 180 stores worldwide, we have navigated the path to environmental sustainability with unwavering faith in craftsmanship, innovation, and a people-centered approach, while actively promoting these very principles within the Golden Community.

The social pillar

We firmly believe creating positive social impact extends beyond our corporate culture. That’s why we add value to local communities through volunteer programs, while also promoting humanitarian initiatives worldwide.

For the same reason, we decided to base our supply chain entirely in Italy, and, for over two decades, we have integrated social sustainability in every stage of the manufacturing process.

While we keep upholding a tradition rooted in craftsmanship, we continue to look to the future and invest in innovation and environmental impact minimization.

Our built-to-last philosophy

All our products, from sneakers to ready-to-wear collections, are designed to stand the test of time and defy fashion fads. To further extend our product life cycle, we launched the Forward Project in 2022, allowing customers to have damaged or worn-out clothing repaired or repurposed.

Our collections have increasingly featured sustainable products designed with a circular fashion model in mind - take, for example, our bio-based Yatay Model 1B sneakers, derived from high-quality inedible vegetable sources.

We aim higher and higher

We aim to reduce our environmental impact by 2025, by achieving carbon neutrality, using low-impact materials, and improving social and environmental standards throughout our supply chain.

The manifesto of our sustainability plan, the Forward Agenda, encapsulates our forward-looking approach to a more sustainable world.