The Week's Drop:

Ball Star Pro

Designed specifically for Tokyo 2020 with bronze-medal skateboarder Cory Juneau, our Ball Star Pro re-envisions an icon and takes it out for a pro ride. On the occasion of the third drop, it features details in an exclusive lived-in leather in shades of brown, inspired by Austin. Each shoe is available in a numbered, limited edition 1 OF 100. 

The Golden Express

An old-flavored trip that doesn't revolve around the stops, but the ride itself.

Golden World

OUR BRAND CAMPAIGN: THE SPIRIT OF THE ARTIST

CRAFT YOUR OWN PERFECTION

From the art of craftmanship to that of music, cinema, dance, and many others, we celebrate imperfect beauty, disrupting the ideal that perfection is univocal and universally defined.

A new way of thinking sustainably

YATAY MODEL 1B

Made of bio-based and recycled materials, our Yatay Model 1B Sneaker is our step toward a more responsible future. Scan the QR Code printed inside the packaging or on the sneakers' fussbett to plant your unique tree in our Golden Forest, follow its story, and the environmental benefits it brings to the local community.

A new way of thinking sustainably

We Care

More than products: an artisanal approach and a range of services with the ambition of lengthening the products life cycle. That’s what our new Forward Store revolves around - that’s why We Care. Opening its doors in Milan, on its historical first retail location of Via Cusani, the first co-action store for a responsible future. Together, with you.

A new way of thinking sustainably

WE INNOVATE

A united action for a common goal. Merging with the renowned Italian R&D provider Coronet, we keep on nurturing our commitment to sustainability, innovation, and scalability. Embracing progress and using low impact materials - designing products to last over time.

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A new way of thinking sustainably

Move Forward With Us

The Forward Agenda is our sustainability vision tackling some of the most pressing challenges facing the world, moving forward towards positive changes. Many different goals to meet, just one way to do it: together with you.

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Exclusive Services

PICK UP IN STORE

With the Pick up in Store service, you can order the desired products from the wide and complete offer of our website and ship them to the store you prefer. A Sales expert will be there for you offering a very special assistance.

NEW OPENING

THE GOLDEN TV: MILAN

A space where physical meets digital, a place where your story takes the spotlight, letting the experience revolve around you. Come visit our new Store in Via Verri, Milan. Time to embark on a memorable, immersive journey.

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NEW OPENING

THE GOLDEN TV: BEIJING

A multifaceted Golden universe, balancing a high-tech, digital-focused approach with an emotional, human touch. Come visit our new space in Beijing, where you become the real protagonist.

HOW DO I GET THERE?

From Venice to Venice

our Journey with Cory Juneau

The cities of our path, history and roots - all traveled through again together with the pro skateboarder Cory Juneau. Three chapters, three incredible steps in this unique journey of dreams and authenticity. Hold tight and enjoy the ride.

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