The LAB is a one-to-one experience into the brand's long-standing tradition of craftsmanship and artistry. A seasoned Golden Goose craftsman will let you witness how our sneakers are made, personally crafting yours around your preferences. Choose the level of treatment, and embellish your sneakers with exclusive accessories: say who you are, and write your story.

We call the artisans out there.
We challenge craftsmanship and creativity.
We celebrate what we love, by doing what we do best.
We give you the tools to set your own path.