Just like the inflexible hardness of marble can be turned into a sculpture that looks soft and sinuous, superb expertise has given us PURESTAR whose flexible and cushioned fit comes from infused technology.
PURESTAR are our latest masterpiece; the result of extensive research
into enhanced comfort undertaken by our craftsmen.
We decided to make the PURESTAR into performance sneakers, taking them to the next level. Every single element is optical white, with our star on the side of the upper and the 3D logo on the heel tab. A design that reflects our philosophy, retaining that same approach that makes all our sneakers special.
The revolution starts as soon as you put them on.
Every detail was sculpted to make sure they are as comfortable as possible. The special technology used to make these sneakers combines revolutionary know-how with an elegant design. This cutting-edge development technique guarantees a light and flexible sole, for a cushioned fit, step after step.
White sneakers were the first to benefit from this approach, with an updated design for a unique product and impeccable quality. We took a radical approach during the product manufacturing process, from the topstitching, to the assembly and finishing: each element was handled with attention to every detail. Because we want to guarantee sneakers that are comfortable, technically at the cutting edge, durable and timeless.