GOLDEN GOOSE / FIVEFOURFIVE

13.11.2025

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EPISODE 2 - THE DREAM MACHINE

The iconic energy of Italian TV game shows combined with the glittering patina of the world of American celebrities. The excess, the spectacle, the game: a collective vision of electrifying moments of sharing, fun, life.

The second chapter of the collaboration between Golden Goose and Fivefourfive – The Dream Machine – brings this spirit back to life, transforming individuality into community and imagination into a shared dream.

After the success of last year, the partnership returns with a new vision blending the souls of the two brands: the craftsmanship of Golden Goose with the contemporary creativity of Fivefourfive.

OUR SHOW @ FLORENCE ANTINORI

For the launch, the new Golden Goose store in Florence has been transformed into a surreal interactive set, suspended between dream and reality. Guided by the Dream Makers and the Fivefourfive creative team, customers were able to customize unique pieces, becoming the stars of a real-life show.

The "Wheel of Fortune", the event’s central installation, brought the experience to life with prizes, gifts and plenty of surprises. Completing the festive atmosphere were the energy of the DJ set and an unexpected treat with the "Dream Schiacciata", a limited edition in collaboration with All'Antico Vinaio.

ON AIR, INCLUDING ONLINE

After the launch in store, the Golden Goose/ Fivefourfive Collab – The Dream Machine – also arrives online.

For the first time, the exclusive Limited Edition will be available worldwide, bringing the energy and spirit of our great community across borders — for anyone, anywhere who keeps daring to follow their dreams.