GOLDEN PESCHERIA 

20.06.2025

external-view-of-forte-dei-marmi-store
external-view-of-forte-dei-marmi-store

THE ITALIAN SUMMER 

Ropes, nets, buoys, ship wheels and boats – this is what decorates the Forte dei Marmi store, which has recently been transformed into the Golden Pescheria, the Golden Goose 2025 Italian summer pop-up. 


Deeply inspired by the charm of Mediterranean fishing towns and their markets, the new concept store recreates the atmosphere of an authentic Italian pescheria – it tells a story, which is made even more real through the design and the staff performance. 


Golden Pescheria is an ode to slow living, to the beauty of simple things, and to the enchantment of Mediterranean heritage. 


Forte dei Marmi is not the only destination that will experience summer 2025 surrounded by the sea. Present even at the New York Hampton store and in other special locations around the world, Pescheria will be with us throughout the season.

external-view-of-forte-dei-marmi-store
internal-view-of-pescheria-store
internal-view-of-pescheria-store
details-of-a-pescheria-store
details-of-a-pescheria-store
details-of-a-pescheria-store

MEDITERRANEAN DREAM 

The set has been carefully designed for every little corner of the store. A mesmerizing picture made unified and linear by recurring details and specific elements. 


What first strikes the attention is the exterior, where a wall of colorful fishing buoys and a rowing boat transport visitors towards the heart of the store. Once inside, you’re plunged into the Mediterranean aesthetic of a bygone era, whose true essence is captured by the colors and materials of the installations. 


White and blue striped awnings, vintage wooden cupboards and crates, and rustic metal sinks – together with ropes, fishing nets and woven baskets – reproduce the ambience of a neighborhood pescheria. 


The memory of Italian summers spent by the sea emerges from the beautifully crafted ceramics and hand-painted plates, which are displayed all over the store: tales of the sea, and of precision, craftsmanship and passion.