We are introducing you to our new global multi-talented campaign that celebrates everyone’s
creativity and artistic abilities. An ode to The Spirit of the Artist that lies in each of us and
inspires us to create our own unique perfection.
Every artist’s one-of-a-kind vision is presented through a unique visual representation,
different from all others, reflecting that particular talent's soul and creative direction.
From the art of craftsmanship to that of music, cinema, dance, and many others, we celebrate
imperfect beauty, challenging the ideal that perfection has only one meaning and is universally defined.
SIMON DOMINIC
Hip-Hop Artist
Global Brand Ambassador Simon Dominic is a beloved hip-hop artist and extraordinary talent. He creates
sounds from memories and infuses them with a contemporary approach: as in an analogic overlay of
pictures, creating a whole with all his facets – past and present.
Lip J is a professional dancer who has swapped strictly choreographed routines for a freer style of
dance that allows her to improvise more and connect to her emotions in that moment. And it’s this
contemporary trait of her dance style that conveys her distinctive sinuosity and fluidity, as visually
explored.
Liseok and Shindanbi are a ying-yang artistic pairing, two sides of the same world: the digital dimension, which
Liseok explores in his work, and the analogic one, the protagonist in Shindanbi's approach. They embrace these two
opposite aspects, creating an overlap between different realities that enrich and nurture each other.
Create
something new,
More than unique,
Always yours
Lip J
Dancer/Choreographer
Lip J is a professional dancer that has swapped strictly choreographed routines for
a freer style of dance, which allows her to improvise more and connect to her emotions
in that moment. And it’s this contemporary trait of her dance style that conveys her
distinctive sinuosity and fluidity, as visually explored.