FRUTTERIA GOLDEN BY NSS EDICOLA
09.06.2026
TWO UNIVERSES COLLIDE IN THE HEART OF CHIAIA
There are cities that set their own rhythm, and dreams that only find their way by following the most authentic streets. On June 5 and 6, after an unforgettable party, Golden Goose chose to celebrate Naples and its vibrant energy through a unique initiative, born from the special collaboration Frutteria Golden by nss edicola. An analogue, tactile journey that transformed the Chiaia neighborhood into an open-air map, inviting our community of Dreamers to get lost and then find themselves in a new light.
THE DREAMERS MAP
It all started in Piazza San Pasquale, right among the pages and archival style of the nss edicola. This is where participants picked up The Dreamers Map, a physical map designed to revive the charm of old-school discoveries. From there, the itinerary was transformed into a four-stage route, designed to connect the Golden spirit with the underground soul and the symbols of everyday Neapolitan life.
A SENSORY ITINERARY THROUGH THE FLAVORS OF THE CITY
The Dreamers collected unique stamps, letting themselves be guided by the authentic flavors of local tradition. The route celebrated three iconic stops: a refreshing granita break on the seafront at Chiosco Aurelio, the exotic, colorful fruit displays at Frutteria Castiglione, and the unmistakable sweetness of Leopoldo Cafè's historic tart. Each stop represented a meeting of cultures and a way to experience the city from a fresh, community-focused perspective.
THE FINAL DESTINATION: FRUTTERIA GOLDEN
The final destination of this trip could only be our Golden Goose store in Naples. Here, completed maps unlocked the final chapter of the experience: the exclusive limited edition Goldy. A true collector's item that encapsulates the memories, flavors and steps shared together, reminding us once again that true wonder lies not only in the goal, but in the journey undertaken to reach it.
FRUTTERIA GOLDEN BY NSS EDICOLA
09.06.2026
TWO UNIVERSES COLLIDE IN THE HEART OF CHIAIA
There are cities that set their own rhythm, and dreams that only find their way by following the most authentic streets. On June 5 and 6, after an unforgettable party, Golden Goose chose to celebrate Naples and its vibrant energy through a unique initiative, born from the special collaboration Frutteria Golden by nss edicola. An analogue, tactile journey that transformed the Chiaia neighborhood into an open-air map, inviting our community of Dreamers to get lost and then find themselves in a new light.
THE DREAMERS MAP
It all started in Piazza San Pasquale, right among the pages and archival style of the nss edicola. This is where participants picked up The Dreamers Map, a physical map designed to revive the charm of old-school discoveries. From there, the itinerary was transformed into a four-stage route, designed to connect the Golden spirit with the underground soul and the symbols of everyday Neapolitan life.
A SENSORY ITINERARY THROUGH THE FLAVORS OF THE CITY
The Dreamers collected unique stamps, letting themselves be guided by the authentic flavors of local tradition. The route celebrated three iconic stops: a refreshing granita break on the seafront at Chiosco Aurelio, the exotic, colorful fruit displays at Frutteria Castiglione, and the unmistakable sweetness of Leopoldo Cafè's historic tart. Each stop represented a meeting of cultures and a way to experience the city from a fresh, community-focused perspective.
THE FINAL DESTINATION: FRUTTERIA GOLDEN
The final destination of this trip could only be our Golden Goose store in Naples. Here, completed maps unlocked the final chapter of the experience: the exclusive limited edition Goldy. A true collector's item that encapsulates the memories, flavors and steps shared together, reminding us once again that true wonder lies not only in the goal, but in the journey undertaken to reach it.
