Exclusive contents: Born to be a Super-Star campaign
Born to be
a Super-Star
Behind the scenes
18.02.2025
2025 Super-Star Campaign
Forget the ordinary. "Born to Be a Super-Star" is an adrenaline-fueled journey that celebrates individuality, the power of community, and the unexpected. Led by authentic icons who shatter expectations through collaboration, irony, and disruptive charge. Get ready for a wild ride.
Jane Fonda: A Timeless Icon
Leading the campaign is legendary actor, activist, and cultural icon Jane Fonda, who embodies the essence of a Super-Star: bold, unapologetic, and timeless.
The Unstoppable Dreamers
Alongside Jane Fonda, a group of Golden Ambassadors from different worlds, united by passion and their shared determination to overcome limits.
Keegan Palmer, the Olympic gold medalist skateboarding champion, embodies grit and perseverance: "Born to Be a Super-Star means pushing your limits and not being afraid to fall, because that's the only way you learn to fly."
Alessandro Ossola, the Paralympic Padel athlete, shares: "Being a Super-Star means turning challenges into opportunities and inspiring others to do the same."
And finally, Joe Bastianich, entrepreneur and restaurateur, reminds us: "Born to Be a Super-Star means following your passion with courage and determination, never giving up."