When craftsmanship meets Google Pixel’s intelligence

14.11.2025

golden-goose-x-google-co-creation-collab

Golden Goose x Google Pixel: the new chapter of Co-Creation

November 12, 2025 marked a historic moment for Golden Goose and the world of personalization. With the official launch of the collaboration with Google Pixel, Google's Artificial Intelligence, we have written a new chapter of our history, cementing the philosophy of "shaped with hands and heart" with the forefront of technology. It is not simply a partnership, but the creation of an evolved ritual: an experience that amplifies the creative potential of the client, keeping the irreplaceable human touch and authenticity at its core. This merger celebrates the art of Venice combined with the ingenuity of Silicon Valley, officially inaugurating The New Frontier of Co-Creation in 44 of our selected stores.

From mind to Sneaker: dialogue with AI

The essence of this innovation lies in the process: an intimate and fluid dialogue. Gemini's Artificial Intelligence acts as a digital Dream Maker, visually translating the most abstract inspirations of our customers. The experience kicks off when the Golden Lover shares a memory, symbol, or mood with AI. In real time, Gemini interprets and translates this emotion into a visual draft, projecting it directly onto the sneaker. The client guides the evolution of the design, refining every detail "until it feels just right." In this scenario, AI is the perfect enabler: a tool that enriches exploration and personal expression, without ever altering the sacredness of craftsmanship.

golden-goose-x-google-co-creation-process

Digital Imagination becomes Handcrafted Reality

The ability to see your ideas take shape instantly has generated extraordinary creative energy. The final results, born from the collaboration between digital imagination and customer feedback, were immediately passed on to the expert hands of our Sneakers Makers. This is where the magic is completed: our artisans transform AI design into a unique and tangible piece. Each pair of cocreated sneakers is a testament to this revolutionary union, an object that tells a personal story, made with the love and care typical of Made in Italy.

The Legacy of Human-Driven Innovation

The collaboration with Gemini is not the end point, but a springboard towards a future where technology serves authenticity and individuality. Golden Goose continues to believe in the power of imperfection and the personal story that each product brings with it. With AI in support, we make this expression even richer and more accessible. The era of enhanced Co-Creation has only just begun.