FRUTTERIA GOLDEN

25.06.2026

THE BEATING HEART OF THE SQUARE

Wooden boxes, colorful benches, citrus scents and retro details – this is what fills the Forte dei Marmi store, transformed today into Frutteria Golden, the vibrant new pop-up of the Golden Goose summer. Deeply inspired by the charm of local Italian markets and the authenticity of neighborhood stores, the concept recreates the atmosphere of a real open-air fruit stand. Immersive design and the team itself help to bring this authentic story to life every day, in a total sensory and aesthetic experience.

FORTE DEI MARMI AND BEYOND

Frutteria Golden is a celebration of sharing, the leisurely pace of the piazza, and the beauty of simple gestures, like the tradition of "I'll let you choose". And Forte dei Marmi is only the first stage of this sun-drenched journey: the Athens store and other selected seaside destinations around the world are also decked out in the vibrant colors and energy of the Frutteria, ready to welcome us throughout the summer season.

A RITUAL OF BELONGING

The "Frutteria" is not only a place of exchange, but a place where neighbors stop to chat, strangers become familiar faces, and the simple act of buying fruit turns into something much more meaningful. It is a ritual of connection, taste, and deep belonging. The Resort 2026 Collection celebrates this everyday poetry and the spirit of our Local Dreamers: a tribute to those neighborhood markets whose bright colors and humanity continue to nourish our dreams and our creativity.