GOLDEN GOOSE ARENA:
AN IMMERSIVE EXPERIENCE, WHERE SPORT MEETS AUTHENTIC CONNECTIONS

20.09.2025

NOT JUST COURTS AND RACKETS, BUT A COMMUNITY SPACE THAT FEELS LIKE HOME

September 2025 marked the opening of a place in Milan’s vibrant CityLife district that redefines the concept of a sports venue: the Golden Goose Arena, where padel is just the start of a greater journey, shaped by style, culture, and authentic connections.

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Designed by Novembre Studio and architect Fabio Novembre, developed with Atlante and created in synergy with CityLife and the founders of City Padel Milano, the Arena is set to become a destination for lovers of the sport – professionals and amateurs alike – who are looking not only for a place to play, but a genuine community that feels like home.

THE COURTS: THE IDEAL SETTING FOR MEMORABLE MATCHES

At the heart of the Arena are six premium indoor courts, with a modern, total black look, equipped with lockers, charging stations and chilled refreshments. Outside, two vintage-style courts capture the timeless spirit of padel. For those playing at the top of their game, the Pro courts take the experience to the next level, with video tracking technology and LED scoreboards. A bottle of champagne awaits to toast every victory.

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Thanks to the WeSmash app, booking is easy and intuitive. Private lessons by professional coaches are available for all levels, and for those who travel light – or who want to try the latest in racket design – there is a racket rental service.

THE STORE: KEEPING THE DREAM ALIVE, EVEN OFF-COURT

The new Golden Goose store in the Arena features the exclusive STAR line, with limited edition sneakers and technical clothing. Through the Co-Creation experience, all Dreamers can customize their favorite items of clothing to express their personal style, on and off the court.

INDOOR AND OUTDOOR BARS: RECHARGE AND CONNECT

Just off the courts is the Après-Padel social hub, an outdoor bar where you can enjoy good music, great drinks and even better company: the perfect spot to grab a bite to eat or a drink and make new connections.

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You can also recharge body, mind and mood throughout the day at our indoor bar, with a balanced, nutritious lunch or a simple cup of coffee.

RITUAL SPACES & LOUNGE: EXCELLENCE BEHIND THE SCENES

Even the locker rooms are part of the experience: we designed them with care to create a calm, refined atmosphere that will make you feel your best from start to finish.
And if you need a minute to yourself, the Lounge offers a space where you can relax, work in the co-working area, or quietly plan your next training session.

BECOME A STAR

To fully experience the Golden Goose Arena, you can join the STAR Experience: more than just a guest, you’ll become part of a community of Dreamers, where every moment is an opportunity for wellness and making new connections.