LIFE IS THE REAL GAME – SPORT ANNOUNCEMENT

9.03.2026

BEYOND THE LAST POINT: WHERE THE DREAM BECOMES LIFE

Every Dreamer has a beat that doesn't stop at the final whistle. When the lights go out and the echo of the cheers fades, the real game begins: life. Golden Goose announces its new Brand Ambassadors, an exceptional line-up from the worlds of tennis, padel and skateboarding, chosen because they embody our deepest values: individuality, character and the courage to be yourself, on and off the court. “OFF DUTY DREAMERS” is a considered pause, a journey into their private worlds. Among unexpected passions and secret rituals, we invite you to discover their personal playground. Because the most authentic story lives far from the spotlight.

THE RHYTHM OF EVERYDAY LIFE: VINYL, CHESS AND ADRENALINE

Browsing this editorial, we meet our talents in their purest version. Skate icons and gold medalists Keegan Palmer and Cory Juneau turn ramp adrenaline into gaming sessions or handmade creativity. There is the musical world of tennis star Dayana Yastremska, who goes from a winning forehand to the recording studio, and the intellectual world of Zizou Bergs, a talent from the ATP circuit with a passion for chess and haute cuisine. From the relaxing evenings of tennis rising star Gabriel Diallo and the clinical precision of padel champion Marta Ortega, to Juan Lebrón’s obsession with sneakers and the devotion to movies of padel's number one Arturo Coello: each of them teaches us that individuality is the true champion.

OFF-COURT STYLE: THE GOLDEN ESSENCE AT THEIR FEET

The match kit gives way to looks defined by character and freedom. The Star Collection accompanies every movement: from the bold sole of the Marathon Speed worn by Dayana and the '90s charm of Zizou’s Forty2, to the skate-glam attitude of Keegan’s Slide LAB with crystals. Whether it's the timeless elegance of the Cruise loafer chosen by Gabriel or the vintage touch of Juan's Dad-Star, each piece is designed for reset moments and everyday challenges. A style created for those who, like our Ambassadors, play by their own rules – always.