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Golden Goose celebrates Skate Culture with its first skate film

10.07.2025

Golden Goose strengthens its connection to skate culture by premiering its first film in New York, "Hold On: Enjoy the Ride, It Never Ends." More than just a film, it's an authentic story of the skate spirit.

Directed by Erik Bragg and Chris Gregson, with photography by Arto Saari, the film follows brand ambassadors Cory Juneau, Keegan Palmer, Rune Glifberg, and Evan Mock. It's a real journey through the streets of Europe, from Copenhagen to Athens, capturing the energy and strong bonds created on four wheels. It's a heartfelt tribute to the community and its unstoppable skate spirit.

Beyond the Screen: Music, Games, and the return of Tony Hawk

The premiere was a true celebration of creativity. After the film, guests enjoyed a musical evening curated by skater and musician Josh Landau. A special touch: a limited magazine featuring Arto Saari's photos of the trip.

The big surprise was the preview of Tony Hawk’s™ Pro Skater™ 3 + 4. The video game, now in 4K, features Rune Glifberg as a playable skater, with Golden Goose apparel and the Ball Star Pro, sneakers made specifically for skate. This strengthens Golden Goose's deep connection to skateboarding culture.

portrait-of-cory-juneau-with-his-skateboard

portrait-of-keegan-palmer-with-his-skateboard

portrait-of-rune-glifberg-with-his-skateboard

The Experience continues: from store to Co-Creation

Golden Goose's commitment continued at its New York Soho store. Here, visitors could have tried Tony Hawk’s™ Pro Skater™ 3 + 4 in a dedicated area and discover exclusive products.

The highlight is Co-Creation: clients can personalize their items with skate elements, alongside "Dream Maker" artisans. The film is an anthem to the bond between skaters, the streets, and their journey. It proves how Golden Goose always stays true to its roots.

YOU WILL FIND THE FULL VIDEO ON YOUTUBE

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Golden Goose S.p.A. c/o Snatt Logistica S.p.A.
Via Ligabue 6/A e 6/B 42040 Campegine (RE)

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Golden Goose celebrates Skate Culture with its first skate film﻿

Beyond the Screen: Music, Games, and the return of Tony Hawk

The Experience continues: from store to Co-Creation

YOU WILL FIND THE FULL VIDEO ON YOUTUBE

Golden Goose celebrates Skate Culture with its first skate film