GOLDEN GOOSE | FIVEFOURFIVE: “THREE IN A ROW”
01.10.2026
CHAPTER THREE: MILAN, FLORENCE AND NOW HARVARD SQUARE
Following the success of their first two chapters in Milan and Florence, Golden Goose and FiveFourFive join forces for the third consecutive year with "Three in a Row". Born in Milan from the vision of Luca Santeramo, FiveFourFive gives voice to a digitally native and culturally conscious generation, evolving from a community project into a true lifestyle company. Crossing the Atlantic for the first time, the creative dialogue lands in the United States at Harvard Square, Cambridge, bringing along its signature mix of raw creativity, community spirit, and contemporary youth culture.
REIMAGINING THE VARSITY JACKET AND CLASSIC CAMPUS CODES
Rooted in the timeless aesthetic of collegiate life, the capsule collection reinterprets campus staples through a fresh, elevated design lens. The lineup features an essential varsity jacket, hoodie, T-shirt, caps, and socks, centered around the hero of the collection: the iconic Ball Star sneaker.
FIRST STOP: HARVARD SQUARE
The launch narrative comes to life inside The COOP, the historic Harvard Square bookstore and cultural anchor of Cambridge since 1882. The pop-up mirrors the daily rhythm of student life, spanning quiet library sessions and after-hours gatherings: bespoke book-inspired product packaging forms a sculptural library installation, styled alongside vintage furniture and an espresso-to-go station that brings authentic Italian coffee culture to campus.
THE CAMPUS VIBE LANDS AT GOLDEN GOOSE MILAN
The journey of “Three in a Row” doesn't stop overseas. The collaboration returns to Milan for a special activation at the Golden Goose store on Via Cusani—an event designed to bring the local community together around the vibrant energy of American campuses, complete with music, street food, and shared moments.
01.10.2026
Following the success of their first two chapters in Milan and Florence, Golden Goose and FiveFourFive join forces for the third consecutive year with "Three in a Row". Born in Milan from the vision of Luca Santeramo, FiveFourFive gives voice to a digitally native and culturally conscious generation, evolving from a community project into a true lifestyle company. Crossing the Atlantic for the first time, the creative dialogue lands in the United States at Harvard Square, Cambridge, bringing along its signature mix of raw creativity, community spirit, and contemporary youth culture.
Rooted in the timeless aesthetic of collegiate life, the capsule collection reinterprets campus staples through a fresh, elevated design lens. The lineup features an essential varsity jacket, hoodie, T-shirt, caps, and socks, centered around the hero of the collection: the iconic Ball Star sneaker.
The launch narrative comes to life inside The COOP, the historic Harvard Square bookstore and cultural anchor of Cambridge since 1882. The pop-up mirrors the daily rhythm of student life, spanning quiet library sessions and after-hours gatherings: bespoke book-inspired product packaging forms a sculptural library installation, styled alongside vintage furniture and an espresso-to-go station that brings authentic Italian coffee culture to campus.
The journey of “Three in a Row” doesn't stop overseas. The collaboration returns to Milan for a special activation at the Golden Goose store on Via Cusani—an event designed to bring the local community together around the vibrant energy of American campuses, complete with music, street food, and shared moments.
